The Kansas City Business Journal covered the Rouse Frets rebrand in its Sept. 21, 2017 edition.
The article, “KC law firm rebrands after period of significant growth,” quotes Managing Member Chuck Rouse on the decision to go from Douthit Frets Rouse Gentile & Rhodes to Rouse Frets Gentile Rhodes: “As we got bigger, the name got bigger, but the better approach is to go the other way and keep it short.”
Rouse Frets began in 1995 with five attorneys; today, it employs 39. The firm has increased by 116 percent over the past five years.